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TORRENCE INKS SPONSORSHIP WITH RIO AMMUNITION
Texan Merges Two of His Passions In Pursuit of NHRA Title
February 10, 2016 -- On the eve of this week’s season-opening Circle K Winternationals in Pomona, Calif., NHRA Top Fuel title contender Steve Torrence announced Wednesday a sponsorship agreement that aligns his CAPCO Contractors racing team with Texas-based Rio Ammunition, a global leader in the manufacturing of shotgun ammunition for the military, law enforcement, and sporting markets.
“I’m excited to be representing Rio Ammunition,” Torrence gushed. “One of the things I really enjoy outside of racing is shooting, whether it’s deer, birds, or skeet. So it’s a good fit for me personally and for our program. Plus, it’s another east Texas company so that just makes it a natural fit for us.”
“We’ve been looking the past several years for a company we could partner with,” Torrence said. “Rio Ammunition is perfect because they believe in building for the long term and building from the ground up, just like we do. Together, we are committed to the growth of both of our brands.”
Rio Ammunition, which operates out of a new 105,000 sq. ft. facility in Marshall, TX, is available at most distributors of outdoor gear and sporting equipment in every market in which Torrence will be competing this season. In addition to its new involvement in racing, Rio also has embarked on a conservation partnership with Delta Waterfowl and is the sponsor of numerous youth and college shooting competitions and gun safety programs.
“We’ve been working with the Torrence team for several months to finalize this partnership and couldn’t be more excited about our future together,” said Patrick Thomas, National Sales Manager for Rio Ammunition. “After spending significant time with them it was very apparent to us that the Torrence Racing family, and to a greater extent the CAPCO Contractor team as a whole, operates by a mutually shared set of values for which both our brands are known.
“With their being from east Texas and with the natural correlation between the racing fan bases and the shooting sports markets, this partnership made complete sense to us from every angle. We couldn’t be more excited about the beginning of our partnership starting with this weekend’s race in Pomona,” Thomas said.
“I’m proud that we can introduce Rio, a non-automotive company, to Mello Yello drag racing,” Torrence said. “There are a lot of shooters and enthusiasts in our sport, which is good for Rio, and I think there are a lot of potential drag racing fans in Rio’s customer base, which is good for the sport. It’s a win-win deal.”
Torrence, 32, is a former Top Alcohol Dragster World Champion (2005) who has won five times since moving up to Top Fuel, drag racing’s premier category. He has been a Top 10 finisher the last four seasons and is also an avid outdoorsman and hunter.
About Torrence Racing
Based in Brownsburg, Ind., Torrence Racing, Inc., is a professional drag racing team competing in the 24-race NHRA Mello Yello Series. It fields Top Fuel dragsters for principal driver Steve Torrence and his father, Billy, both of them residents of Kilgore, Texas. The team was founded in 2011 and since has won five NHRA tour events and finished as high as sixth in NHRA points (2014). Steve Torrence is a former NHRA World Champion in the Top Alcohol Dragster division (2005) and Billy Torrence is a past tour winner in Super Comp (2011). Follow Torrence Racing at www.torrenceracing.com, on Twitter at @SteveTorrence, on Facebook at Facebook.com/Steve Torrence – top fuel pilot and on Instagram at @Steve Torrence.
About Rio Ammunition
Rio Ammunition, Inc., founded in 2001 as a subsidiary of Madrid-based MAXAM Outdoors and with its manufacturing facility in Marshall, TX, is the worldwide leader in the development, manufacturing, and marketing of sporting and hunting cartridges. Rio’s success is based on proprietary technological developments – as a result of ongoing investment in R&D – and a totally integrated production chain ranging from the manufacturing of the raw materials to the production of all cartridge components, including cases, primers, powder, wads, and lead shot.
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